Matchday Content
Created to aid the promotion of the many games throughout the tournament I produced concepts including:
- Matchday Graphic
- Social Media Templates
- Milestone Reactionary Graphic
To distinguish the pieces from each other i changed up the background colour of the matchday graphic from blue to black. This added a slight difference which would allow viewers to gain a sense of what the particular post is about.
From a design standpoint throughout the creation of the social media templates I used a colour scheme inspired inspired by the official matchball for the tournament 'OCEAUNZ'.
The milestone reactionary graphic used a similar colour scheme to that of the Brazil shirt. This presented a unique feel to the design.
Merchandise
The merchandise concepts created for this project included:
- Programme Cover
- T-Shirt
- Snapback Hat
- Poster (produced at both A4 and A6 sizes)
From a design standpoint for the programme, t-shirt and snapback hat I took inspiration from water.
The poster created at both A4 and A6 sizes used a similar colour scheme to that of the Spain shirt. Using similar textures throughout all material within the project helped present a consistent look and feel.
Kit Concepts
Basing the outcomes on official colour schemes used by the nations for the tournament I created Home and Away concept kits for 5 nations:
- Australia
- New Zealand
- England
- USA
- Holland
To create these concepts I took inspiration from past and present kits, as well as my own unique style of design.