USA Women's National Team // Concacaf W Gold Cup 2024 Social Media Rebrand
Ahead of the teams Gold Cup Semi-Final with Canada on 7th March 2024, I wanted to test myself by creating a mini set of social templates using a continuous look and feel throughout. This included keeping font choices and colours to a minimum.
The background of these pieces was created by layering up many images of football shirts from my personal collection using blending modes to change the look when in the creation process.
Matchday Graphic Concepts
Produced to experiment with compositions and layouts, these pieced are also there to use different colour schemes within backgrounds and additional elements.
The aim with each piece's background is to use a contrasting colour to the specific teams kit and showcase a limited colour scheme so that piece can be understood to it's maximum.
These pieces have been based around the following teams:
- Liverpool
- Tottenham
Leicester City
Social Media Rebrand Concept
Based around the club's match at Anfield where they faced Liverpool in the Carabao Cup, I produced a small rebrand concept around Leicester City.
Using a small colour pallet of blue, yellow and white with red and green acompanying in the background as backing for the Liverpool and Carabao Cup logos.
Keeping font choices down to a minimum ensured a consistent look across the entire set of graphics. This is key to make sure each piece can be understood.
Lineup Graphic Concepts
Created to enhance my offering as a creative I have produced linup graphic concepts using a range of fonts and colour schemes which are picked to be as close as the official offerings as possible.
The concepts I have produced including the experiment of different compositions which enhance my skills. These pieces have been based around the following teams:
- Canada Women's National Team
- Arsenal
- Real Madrid
- Chelsea
